Microsoft’s Bold Move: How the Blizzard Acquisition Re‑Shapes Gaming
When Microsoft closed its US $75 billion acquisition of Activision Blizzard on October 13, 2023, the tech giant didn’t just buy a catalogue of blockbuster franchises—it bought a direct line to gamers’ hearts, wallets, and future habits. The Bigger Picture: Why It Matters for the Industry * Scale meets creativity: Microsoft instantly became the third‑largest video‑game publisher worldwide, sitting shoulder‑to‑shoulder with Tencent and Sony. * Mobile unlocked: King’s Candy Crush empire give
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